LUMU Enters the Market as Pakistan’s Top eCommerce Destination

Pakistan ki Apni Marketplace!

Pakistan’s digital commerce landscape is entering a new era with the arrival of LUMU, a groundbreaking eCommerce platform that is set to transform how people buy, sell, and connect through online commerce. More than just another marketplace, LUMU defines itself as a “Business Empowerment Online Portal” a movement aimed at uplifting producers, strengthening small businesses, and making premium-quality products accessible to every household.

At its foundation, LUMU is built on the values of empowerment, accessibility, and inclusivity. The platform tackles the long-standing disconnect between manufacturers, producers, and end consumers by bringing them together directly. By eliminating unnecessary wholesale and retail layers that raise costs, LUMU ensures that high-quality products reach consumers at honest, affordable prices without compromising authenticity or value.

Sharing the vision behind LUMU, Founder & CEO Mr. Abdullah Shah said: “LUMU is not just a brand it’s a catalyst for economic revival. Our vision is to create thousands of new job opportunities and open digital doors for small and medium businesses across Pakistan. By connecting local producers and entrepreneurs directly with consumers, we are enabling sustainable income generation and contributing to Pakistan’s growth in the digital economy. LUMU aspires to position Pakistan as a competitive force in global eCommerce through empowerment, innovation, and inclusion.”

Co-Founder & Chief Digital Officer Mr. Fahad Malik (Tamgha-e-Imtiaz in Digital Media & Technology) highlighted the platform’s focus on quality and consumer trust: “We are using data and personalized digital campaigns to replace generic online selling with a community-driven, trustworthy, and engaging shopping experience. Transparency and quality are at the heart of LUMU. We are carefully vetting our local producers to ensure every product is authentic and meets the high standards our customers expect. By removing intermediaries, we’re not just reducing costs we’re building a direct relationship of trust between creators and consumers, making high-quality Pakistani craftsmanship accessible to all. This is eCommerce reimagined for the people. Pakistan needs more tech entrepreneurs to compete globally, and LUMU is going to help build many new businesses.”

Beyond affordability and accessibility, LUMU champions a socially responsible mission by empowering underprivileged and small-scale producers, giving them a platform to showcase their talent to the world. Through this initiative, LUMU aims to uplift communities, create sustainable economic opportunities, and highlight local craftsmanship on a global scale.